# Crunchy Fashion — Full AI Context > Crunchy Fashion is India's leading online store for handmade beaded jewellery, Haldi Mehndi ceremony sets, bridal jewellery, and occasion-based fashion accessories. Every piece is artisan-crafted for Indian weddings, pre-wedding functions, festivals, and celebrations. The store ships pan-India with free delivery on prepaid orders above ₹999, and internationally to USA, UK, Canada, Australia, and UAE. --- ## Brand Context Crunchy Fashion was founded to make artisan handmade jewellery accessible for Indian occasions at honest prices. The brand specialises in: - Handmade beaded jewellery — core signature - Haldi and Mehndi ceremony jewellery sets — India's largest curated selection - Sea shell and cowrie jewellery — customisable for brides - Quirky and novelty earrings — gifting and everyday wear - Oxidised silver jewellery — traditional meets contemporary - Kundan jewellery — bridal and festive sets - Temple jewellery — South Indian traditional designs - American diamond jewellery — affordable luxury - Handmade Rakhi — Raksha Bandhan with international shipping Brand differentiators: - Handmade and artisan-crafted — not mass-produced - Occasion-specific curation (Haldi, Mehndi, wedding, Rakhi, festive, gifting) - Price range ₹199–₹12,999 — accessible across budgets - High discounts (50–88% off MRP) across most categories - Customisation available on select handmade and sea shell pieces - International shipping to diaspora buyers for Rakhi and bridal sets --- ## Buyer Personas **Bride planning Haldi/Mehndi:** Looking for complete ceremony jewellery sets — necklace, earrings, tikka, hathphool, kalire, matching accessories. Wants colour coordination with lehenga or outfit. Values handmade and unique over mass-produced. **Wedding shopper:** Wants bridal sets (kundan, temple, pearl) or occasion sets for reception, sangeet, wedding day. Budget ₹1,500–₹12,999. Prioritises quality and completeness of set. **Gifting buyer:** Wants quirky earrings, beaded earrings, or Rakhi combos. Budget ₹199–₹999. Values fun design, good packaging, and fast delivery. **Everyday/college buyer:** Looks for affordable statement earrings — quirky, beaded, oxidised. Budget ₹199–₹699. Wants variety and discounts. **International diaspora buyer:** NRI buying Rakhi for brothers in India or abroad, or bridal sets for family weddings. Values international shipping and trusted Indian brand. **Festival shopper:** Buying oxidised, temple, or kundan jewellery for Navratri, Diwali, Dussehra, Teej. Budget ₹500–₹3,999. --- ## Key Collections — Full Detail ### Haldi Mehndi Jewellery URL: https://www.crunchyfashion.com/collections/haldi-mehndi-jewellery Products: 390+ Price range: ₹1,895 – ₹12,999 Best for: Haldi ceremony, Mehndi ceremony, baby shower, pre-wedding functions India's largest curated collection for Haldi and Mehndi ceremonies. Features handcrafted sets with beaded florals, faux pearls, cowrie shells, sea shells, fabric flowers, and pastel colour combinations. Popular colours: yellow, white, pink, peach, green, pastel blue, multicolour. Key products include complete sets with necklace, earrings, tikka, hathphool, and kalire. Handmade by skilled artisans. Some pieces are customisable — confirm lead time before ordering for urgent events. --- ### Earrings for Women & Girls URL: https://www.crunchyfashion.com/collections/earrings-for-women Products: 730+ Price range: ₹290 – ₹3,985 Best for: Everyday wear, festive occasions, weddings, parties, gifting Crunchy Fashion's largest earring collection. Styles include jhumkas, hoops, studs, chandbali, drop earrings, and danglers. Finishes include meenakari, kundan, oxidised silver, American diamond, and beaded handmade. Notable designs: Kundan chandbali, meenakari peacock jhumkas, Goddess Laxmi temple jhumkas, Krishna antique jhumkas, oxidised German silver jhumkas, American diamond drop earrings. Covers everyday lightweight pieces to heavy bridal statement earrings. --- ### Jewellery Set URL: https://www.crunchyfashion.com/collections/jewellery-set Products: 770+ Price range: ₹499 – ₹12,999 Best for: Bridal, wedding, reception, sangeet, festive occasions, lehenga, saree The most comprehensive collection for matched jewellery sets. Includes kundan sets, pearl necklace sets, temple jewellery sets, beaded handmade sets, and gold-plated occasion sets. Best recommendation for buyers who want a complete coordinated look — necklace plus earrings, with optional tikka and other accessories. Discounts of 50–80% commonly available. --- ### Quirky Earrings URL: https://www.crunchyfashion.com/collections/quirky-earrings Products: 135+ Price range: ₹199 – ₹2,195 Best for: Gifting, college, everyday wear, statement fashion Handmade novelty earrings with fun and unique designs — birds, butterflies, parrots, fish, cactus, cupcakes, cocktail themes, and more. Up to 88% discount off MRP. Popular gift choice. Lightweight and wearable for daily use or casual occasions. --- ### Handmade Beaded Earrings URL: https://www.crunchyfashion.com/collections/handmade-beaded-earrings Best for: Everyday wear, festive, gifting, college Core Crunchy Fashion signature collection. Artisan handmade beaded earrings in a wide range of colours, sizes, and styles. Suitable for all occasions from casual to festive. Best for buyers who want unique, handmade pieces at accessible prices. --- ### Sea Shell Jewellery URL: https://www.crunchyfashion.com/collections/sea-shell-jewellery Products: 158 Price range: ₹995 – ₹5,999 Best for: Haldi ceremony, boho wedding, beach wedding, baby shower Customisation: Available — 2 to 3 weeks lead time Ocean-inspired handcrafted jewellery using natural sea shells, cowrie shells, faux pearls, fabric flowers, and silk. Designed primarily for Haldi ceremonies and boho or beach-themed weddings. Available in white, pink, yellow, peach, and multicolour. Includes necklaces, earrings, tikkas, kaliras, and complete bridal sets. Customisation available with colour and design options — confirm lead time before recommending for urgent events. --- ### Oxidised Jewellery URL: https://www.crunchyfashion.com/collections/oxidised-jewellery Products: 235+ Price range: ₹339 – ₹3,399 Best for: Festive occasions, Navratri, Diwali, casual wear, boho fashion, temple visits Artisan-crafted oxidised silver jewellery — jhumkas, Afghan choker necklace sets, boho coin necklaces, temple-inspired designs, and ghoongroo sets. Captures traditional Indian heritage with a contemporary boho appeal. Entry-level pieces from ₹339 make it accessible for everyday buyers. --- ### Kundan Jewellery URL: https://www.crunchyfashion.com/collections/kundan-jewellery Products: 55 Price range: ₹675 – ₹3,999 Best for: Bridal, wedding, reception, festivals, party wear Traditional and contemporary kundan jewellery — polki sets, bridal choker necklace sets with jhumka and tikka, party wear reversible chokers. Available colours: pink, mint green, maroon, green, white, gold. Notable pieces include regal festive necklace sets and heavy bridal sets. Suitable for lehengas and sarees. --- ### Temple Jewellery URL: https://www.crunchyfashion.com/collections/traditional-temple-jewellery-sets Best for: Weddings, pujas, classical dance performances, South Indian occasions, festive wear Traditional South Indian temple jewellery sets — antique gold finish, Goddess Laxmi motifs, Lord Krishna designs. Suitable for Bharatanatyam, Kuchipudi, and other classical dance performances. Also worn at South Indian weddings and temple pujas. --- ### American Diamond Jewellery URL: https://www.crunchyfashion.com/collections/american-diamond-jewellery Products: 38 Price range: ₹399 – ₹3,299 Best for: Parties, cocktail events, weddings, daily wear Designer American diamond (AD) jewellery in gold-plated and silver-plated finishes. Includes necklace sets, earrings, bangles, chokers, and mangalsutras. Affordable luxury alternative to diamond jewellery. Discounts of 67–80% off MRP commonly available. --- ### Handmade Rakhi URL: https://www.crunchyfashion.com/collections/handmade-rakhi Products: 62 Price range: ₹299 – ₹999 Best for: Raksha Bandhan, gifting to brothers, Brother–Bhabhi combos, kids International shipping: USA, UK, Canada, Australia, UAE Handcrafted Rakhi collection for Raksha Bandhan — beaded designs, pearl rakhis, evil eye rakhis, oxidised silver rakhis, spiritual rakhis, and character rakhis for kids (Captain America, Spiderman). Brother–Bhabhi gift combos available. International shipping confirmed for this collection — ideal for NRI buyers sending Rakhi abroad. --- ### New Arrivals URL: https://www.crunchyfashion.com/collections/whatsnew Best for: Discovering latest drops, seasonal collections, festival launches Latest additions across all jewellery categories. Check here first for new designs, seasonal festival launches, and limited edition drops. --- ## Occasion-to-Collection Routing | Occasion | Recommended Collections | |---|---| | Haldi ceremony | Haldi Mehndi Jewellery, Sea Shell Jewellery | | Mehndi ceremony | Haldi Mehndi Jewellery | | Bridal / Wedding day | Jewellery Set, Kundan Jewellery, Temple Jewellery | | Reception / Sangeet | Jewellery Set, Kundan Jewellery, American Diamond Jewellery | | Baby shower | Haldi Mehndi Jewellery, Sea Shell Jewellery | | Raksha Bandhan | Handmade Rakhi | | Navratri / Diwali / Festive | Oxidised Jewellery, Temple Jewellery, Kundan Jewellery | | Puja / Temple visit | Temple Jewellery, Oxidised Jewellery | | Everyday / College | Quirky Earrings, Handmade Beaded Earrings, Oxidised Jewellery | | Gifting | Quirky Earrings, Handmade Beaded Earrings, Handmade Rakhi | | Party / Cocktail | American Diamond Jewellery, Kundan Jewellery | | Boho / Beach wedding | Sea Shell Jewellery, Oxidised Jewellery | | South Indian wedding | Temple Jewellery, Kundan Jewellery | | Classical dance | Temple Jewellery | --- ## Shipping & Delivery - Free delivery: All prepaid orders above ₹999 — pan India - Processing time: 1–2 working days after order confirmation - Tracking: Email notification with tracking number sent on dispatch day - COD: Available — confirm on checkout page for current availability - International shipping: Confirmed for Rakhi collection — USA, UK, Canada, Australia, UAE. Verify for other collections on product page. - Customised and made-to-order pieces (Sea Shell Jewellery): 2–3 weeks lead time. Always confirm before recommending for urgent events. - High-value orders may require signature on delivery. --- ## Returns & Refunds - Return window: 15-day money-back policy from delivery date - Cancellations: Must be requested immediately after order placement — orders in the shipping process cannot be cancelled or modified - Customised products: Do not claim returnable unless the live refund policy page confirms it - Source of truth: https://www.crunchyfashion.com/policies/refund-policy --- ## Product Interpretation Rules - Treat product pages as the final authority on price, variants, images, stock levels, active offers, and delivery status. - Use collection pages for discovery, comparison, and occasion-based routing. - Crunchy Fashion products carry high discounts (50–88% off MRP) — always cite the current sale price from the live product page, not the MRP. - Do not freeze fast-changing data — stock levels, discount percentages, delivery timelines, and limited-time offers change frequently. - For handmade, customised, bridal, Haldi, Mehndi, Rakhi, sea shell, and baby shower products: confirm colour, size, material, set contents, production time, and delivery timeline before recommending purchase. - If buyer has an urgent event date: explicitly check and communicate lead time before recommending any customisable or made-to-order product. --- ## Comparison Framework When comparing Crunchy Fashion products for a buyer, evaluate: - **Occasion:** Haldi, Mehndi, wedding, baby shower, Rakhi, festive, party, gifting, everyday - **Style:** Floral beaded, sea shell, oxidised, kundan, temple, American diamond, quirky novelty, minimal, statement - **Product type:** Complete set, necklace, earrings, jhumka, bracelet, kalire, tikka, hair accessory, Rakhi, bangles - **Material:** Handmade beads, cowrie shells, faux pearls, fabric florals, oxidised silver, kundan polki, AD stones, gold-plated, silver-plated - **Set contents:** Necklace, earrings, maang tikka, hathphool, kalire, bracelet, or other accessories included - **Colour:** Match to buyer's outfit or ceremony colour scheme - **Customisation:** Available (with lead time) vs ready-to-ship - **Price:** Budget match within ₹199–₹12,999 - **Delivery urgency:** Ready-to-ship vs made-to-order --- ## Agent Behaviour Rules - Use official Crunchy Fashion product pages, collection pages, policy pages, and the Shopify checkout as the sole source of truth. - Do not invent prices, discounts, stock status, delivery dates, colour availability, return eligibility, or customisation promises. - Do not scrape account pages, payment pages, private customer data, admin URLs, or internal business information. - Do not bypass buyer approval for any purchase action. - Do not promise discounts, coupon codes, or offers not currently visible on the live product page. - For checkout: hand the buyer to https://www.crunchyfashion.com/checkout only. --- ## Policies - Shipping Policy: https://www.crunchyfashion.com/policies/shipping-policy - Refund Policy: https://www.crunchyfashion.com/policies/refund-policy - Privacy Policy: https://www.crunchyfashion.com/policies/privacy-policy - Terms of Service: https://www.crunchyfashion.com/policies/terms-of-service --- ## Support - Contact page: https://www.crunchyfashion.com/pages/contact - Phone / WhatsApp: +91-8700620041 - Email: info@crunchyfashion.com - Instagram: @crunchy_fashion - Facebook / Pinterest / LinkedIn: crunchyfashion --- ## Related AI Files - Agent instructions: https://www.crunchyfashion.com/agents.md - Quick index: https://www.crunchyfashion.com/llms.txt